Social Market Analytics Looks at Morgan Stanley

This week,

(SMA) looks at Morgan Stanley

, the nation's sixth largest bank and a provider of financial products and services to corporations, governments, financial institutions, and individuals worldwide. The week of July 16 was difficult for Morgan Stanley shareholders as the stock posted a near 10 percent loss. On July 19, Morgan Stanley reported that its

and its profit missed Wall Street expectations, driven largely by a

. During the week, Morgan Stanley appeared twice on SMA's morning

, which identifies stocks, in the pre-market, with extreme levels of market sentiment that are likely to trade with high activity during the upcoming session. In the pre-market of July 19, SMA's analytics engine identified Morgan Stanley as the stock with the most negative sentiment of any stock tracked by SMA. As the week evolved, SMA's sentiment metrics provided initial indication of potentially negative price trends for Morgan Stanley. The metrics also confirmed continued negative market sentiment as traders integrated the results of the company's financial report for the quarter. Beginning on July 17,

entered a sharp downtrend from Positive to Negative territory. The behavior of SMA's S-Score measures market trading sentiment and can provide actionable signals for upcoming price movement. In the pre-market of July 18, Morgan Stanley's S-Score stood at -0.27, down from the firmly positive level of 1.58 seen the previous day. The stock opened the July 18 session at $14.24 and sold off to end the day at $13.99. In the pre-market of July 19, Morgan Stanley's S-Score registered a large decline to -3.13 (Extreme Negative), coincident with a 5-fold increase in Morgan Stanley's S-Volume metric indicating unusually high social media activity. The stock gapped down at the open to $13.49 and continued to sell off to end trading at $13.25, a decline of 1.77 percent. The morning of July 20 saw persistent levels of negative sentiment for the stock with Morgan Stanley's S-Score at -1.58 (Negative) and continued high levels of S-Volume activity. Morgan Stanley opened at $13.12 and entered a sustained downtrend to close at $12.79 off 3.47 percent for the day and at a net loss of 10.3 percent for the week. Social Media data is noisy and complex. A single metric is insufficient to understand sentiment behavior over time. S-Factors are a family of metrics, including volatility, trend and volume measures, designed to provide a complete view of the social media signature for each security tracked in SMA's database. SMA's processing engine continuously updates S-Factors, capturing overnight and pre-market sentiment activities. Clients receive sentiment reports, prior to the U.S. market open, and

for tracked stocks, on-demand. We invite the reader to visit our website; investigate our market sentiment metrics for Morgan Stanley, other stocks, industry sectors, and market indices; participate in our FAQ forum; and sign up for our

.