AOL's Patch Scores Highest Traffic and Revenue in Its History

Patch, AOL's

platform of local news, information and engagement sites, today announced that May of 2012 was its most successful traffic and revenue period in the company's history. Patch served a record 11.7 million users in May (comScore), representing a 14% increase over April (10.3 million users) and an 11% increase over its previous traffic record (10.6 million users in August 2011). In addition: This 14% month-over-month growth outpaced the comScore Regional/Local category as a whole, which grew only 3% over the same time period. Patch had a 12% increase in engagement (visits per unique visitor) from April to May. Within the top ten regional-local properties, this represents the highest increase in engagement month over month, and ranks Patch as the second highest in engagement among those properties. With an average site age of just over 18 months, Patch is now the #5 regional/local property on the web, from #10 when it first entered the rankings in December 2010. Patch's total revenue was 14% higher than its previous record (November of 2011). This represents a 17% bump in revenue over April of 2012. Patch has already booked for 2012 130% of its total 2011 revenue.