NuVim Agrees With Wal-Mart to Begin Roll Back Promotion in Wal-Mart Supercenters

NuVim, Inc.

announced today it will begin a Wal-Mart Roll Back promotion in the Florida Wal-Mart Supercenters. The program will start June 20th and run for 90 days. The Roll Back Promotion is designed to increase consumer awareness, trial and repeat purchases of the NuVim product. NuVim® CEO Rick Kundrat commented that: "We are committed to building our business with Wal-Mart and this Roll Back program is our first step to increasing sales in the Wal-Mart supercenters where we are currently in distribution. We will continue to find ways to build a long term Wal-Mart relationship. We believe that right now the NuVim brand has very limited recognition among Wal-Mart customers. Our objective in implementing the Roll Back Promotion is to increase the number of Wal-Mart shoppers who will become familiar with NuVim, purchase our product and experience the many health benefits that NuVim products offer and become regular users."