Twitter Launches 6-Second Video Bid Unit For Advertisers

Twitter Inc TWTR has announced the availability of a "6-second video bid unit" to advertisers globally, according to Marketing Land.

Advertisers would only pay if the viewer watches at least 6 seconds of an ad. 

In a recent Twitter-sponsored study by EyeSee, new soundless, short-form videos that include clear branding delivered a significantly better ad recall and message association on mobile compared to linear TV-style videos, Marketing Land said. 

On Monday, Twitter shares were trading up 2.83% at $41.73 at the time of publication Monday. The stock has a 52-week high of $43.48 and a 52-week low of $26.19.

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