Kylie Jenner Isn't A Fan Of New Snapchat

Like so many of its teen clients, Snap Inc SNAP has plunged from popularity to pariah, effectively shunned by its former friends.

After launching a widely disliked redesign, the social media firm first lost Citi, a Wall Street ally that recently advised investors to sell on negative reviews and potential user decline, and then it lost Kylie Jenner, a critical authority in young-adult culture who confirmed Wednesday the medium’s waning cool factor.

Jenner’s Twitter Inc TWTR followers, including other social influencers and media stars, corroborated her sentiment toward the app and urged Jenner to pressure change.

The media stars did not directly comment on the platform update, but their remarks coincide with a wider movement of Snapchat users mobilizing to reverse the update. More than 1.2 million signed a Change.org petition this month, although their activism did little to further the cause.

"We'd been thinking about the redesign for a really long time because we were frustrated that when you looked at the [app], both sides looked the same," Snap CEO Evan Spiegel said last week at the Goldman Sach’s Technology and Internet conference. "We're excited about what we're seeing so far. Even the complaints we're seeing reinforce the philosophy. The frustrations we're seeing really validate those changes."

In a statement, Snap management assured users that the design will become more comfortable and convenient over time and will adapt to individual user preferences. They intend to improve the experience in the coming weeks with updates enabling sorting and customization.

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