The average spending is expected to increase 11.6 percent from $74.34 in last year to $82.93 in the current year. The organization predicts total spending to reach an all-time high of $8.4 billion. The previous high was $8.0 billion recorded in 2012.
An interesting feature of the purchase pattern is that seven out of 10 consumers intend to hand out candy, while close to half of them would spend on decorating their home or dress in costume. The least spending is reported for pets dress in costume.
NRF President and CEO Matthew Shay commented earlier, "After a long summer, families are excited to welcome the fall season celebrating Halloween. Retailers are preparing for the day by offering a wide variety of options in costumes, decorations and candy, while being aggressive with their promotions to capture the most out of this shopping event."
Full ratings data available on Benzinga Pro.
Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email feedback@benzinga.com with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
