Market Overview

The Numbers Behind Every iPhone Pre-Order Weekend

The Numbers Behind Every iPhone Pre-Order Weekend
Related AAPL
Verizon's Wireless Segment Facing Pressure While Wireline Shows Promise
Technical Alert: Apple Trading In Very Narrow Range
Alibaba Pulls Out All the Stops For Singles Day Shopping Festival (Investor's Business Daily)

Apple Inc. (NASDAQ: AAPL) shares recorded a gain of more than 3 percent on Wednesday on the back of solid pre-orders for its iPhone 7 models. However, this is not the first time the company has received strong pre-order figures. Looking back at past pre-order weekends suggests these most recent figures are just a continuation of the trend.

The tech bellwether's iPhone has always been a major player for both customers and investors. On Tuesday, T-Mobile US Inc (NASDAQ: TMUS) disclosed that between Friday and Monday the company received nearly four times as many pre-orders for the iPhone 7 as that of the next popular iPhone model, the iPhone 6.

Related Link: Perfect Storm Of iPhone News Sends Apple To New 2016 Highs

Similarly, Sprint Corp (NYSE: S) indicated that it received 3.75 times more pre-orders than the earlier model. Both Verizon Communications Inc. (NYSE: VZ) and AT&T Inc. (NYSE: T) have yet to indicate their pre-order figures.

However, history suggests that iPhone 7's pre-orders could double from those of the iPhone 6. For reference, the iPhone 4 witnessed only 1.7 million while iPhone 5 pre-orders more than doubled to five million in 2012.

The following is the first week pre-orders of Apple's previous three models:

  • iPhone 5 recorded first weekend sales of more than five million in September 2012.
  • iPhone 6 reached first weekend sales of over ten million in September 2014.
  • T-Mobile said iPhone 7 recorded four times growth in T-Mobile and 3.75 times in Sprint.

Taking these figures into consideration, Apple's iPhone pre-orders are likely to come in above 20 million.

At time of writing, Apple was seen trading at $111.54, up 3.33 percent on the day.

Do you have ideas for articles/interviews you'd like to see more of on Benzinga? Please email with your best article ideas. One person will be randomly selected to win a $20 Amazon gift card!

Posted-In: iPhone 7 iPhonesNews Events Tech Press Releases General Best of Benzinga


Related Articles (AAPL + S)

View Comments and Join the Discussion!