Fox Ups Promotional Game With 'Lethal Weapon' Times Square Stunt

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Twenty-First Century Fox IncFOXFOXA
's highest profile fall series is arguably its "Lethal Weapon" reboot, and a new promotional stunt in New York's Times Square will look to increase audience awareness.

Passersby at one of the world's most famous destinations will be treated to a 3D stunt involving a car seemingly driving through a high-rise building. The activation comes to life through a series of strategically placed video screens.

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The scene is straight out of the first episode of "Lethal Weapon," which sees Damon Wayans Sr. and Clayne Crawford steps into the roles made famous by Mel Gibson and Danny Glover. The updated version will also feature Jordana Brewster, Kevin Rahm and Keesha Sharp.

The promo video will start Monday, August 15, and run on a continuous loop. Fox will debut "Lethal Weapon" this fall, starting Wednesday, September 21.

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