Barnes & Noble Says 'Harry Potter And The Cursed Child' Is Its Most Pre-Ordered Book Since 2007

Barnes & Noble, Inc. BKS disclosed that "Harry Potter and the Cursed Child," i.e. Parts I & II, is its most pre-ordered book after 2007. The previously most pre-ordered book was also Harry Potter for his the Deathly Hallows in 2007.

According to the company, the new Harry Potter book would be launched at midnight on July 31, and the delivery would be made on the following day, i.e. August 1, for online pre-orders and in-store ship-to-home pre-orders, placed before noon Eastern Time on July 29.

Barnes & Noble said that after the announcement in February, Harry Potter and the Cursed Child has been No. 1 on its bestseller list. As a result, the company expects the book to be its biggest grosser of the year. The company added that stores were presently getting ready to host the fan-favorite Countdown to Midnight Magic parties throughout the nation.

The company's Chief Merchandising Officer, Mary Amicucci, said, "Harry Potter and the Cursed Child is Barnes & Noble's most pre-ordered book since Harry Potter and the Deathly Hallows, and we expect it to be our biggest selling book of the year."

He added, "To guarantee that our customers get the new Harry Potter book as quickly as possible, Barnes & Noble is the only national retailer that's guaranteeing delivery of the book on August 1, for both online and ship-to-home pre-orders placed by noon ET on Friday, July 29. Our booksellers are also preparing to host big crowds for our signature Midnight Magic parties on July 30."