Kellogg Wants Access to 'Game-Changing' Ideas Thru New Venture Capital Fund

announced the establishment of Eighteen94 capital (1894), a venture capital fund, "to make minority investments in companies pursuing next-generation innovation, bolstering access to cutting-edge ideas and trends" according to the website. "As consumer preferences move toward more diverse tastes and trends, the pace of innovation in the packaged food industry continues to intensify," said Gary Pilnick, vice chairman of Kellogg Company. The initiative will "play an important role" in achieving the company's 2020 strategic growth objectives according to Kellogg's website. 1894 will be managed by Simon Burton, who was a managing director, "10 year executive… [and has] extensive investment experience in the Consumer Products sector with start-ups" according to Kellogg's website. At the time of writing, Kellogg Company traded at $77/05, up 0.25% in Monday's after-market session.