Tesla Will Sell Its Model X At Nordstrom

Tesla Motors Inc TSLA currently produces vehicles geared toward a higher-end customer. With no dealerships to its name, the electric carmarker is now taking a different route.

Tesla on Saturday will open one of its "galleries" in Nordstrom, Inc. JWN at The Grove, the Los Angeles retail multiplex. Tesla will feature its Model X SUV inside the outpost, and try to entice Nordstrom shoppers with mix-and-match interior car panel displays, as well as on-site test drives with Tesla employees.

"The Tesla gallery will be open at the Nordstrom location—which, among 38 other stores, serves as The Grove’s anchor—through the end of the year, during which time it will serve as a pilot to determine whether the companies want to expand their partnership," Fast Company said. "'We're focused on listening to our customers and seeing how they respond to this type of differentiated experience,' Nordstrom said in a statement. The upscale retailer operates 121 stores in the U.S. and Canada, in addition to 200 Nordstrom Racks."

it will be interesting to see how successful the venture is.

Shares of Tesla closed at $214.96, down 1.3 percent.