LifeVantage To Commence Sales In Netherlands In June

LifeVantage Corporation

, disclosed that its continued expansion into the European Union. As part of it, the company would commence sales activities in the Netherlands from June 1 officially. The company quoted the estimation of World Federation of Direct Selling Associations (WFDSA), which said that the European Union represented nearly $33 billion in retail sales in 2014. LifeVantage President and CEO, Darren Jensen, reacted to say, "I see the Netherlands as one of the ideal gateway markets for entry into continental Europe. The Netherlands is ideally situated geographically to serve as our base of operations in Europe." He continued to add that "The European market as a whole is in alignment with our culture at LifeVantage because they are a brand and product focused area with loyal customers and incredible field leadership." On Friday, the stock traded 1.23 percent down.