What Happens to The Sports Authority Assets? (Mile High Stadium is OK)

We've known The Sports Authority was unlikely to reorganize in bankruptcy and survive as a brand for several months now. What wasn't clear prior to this week is what exactly would be happening to The Sports Authority assets.

• 450 Store Locations - Store locations garnered very little interest at auction. Dicks Sporting Goods Inc DKS bought leases for 29 locations. A handful of leases have been sold back to landlords.
• Logo - Dicks Sporting Goods also purchased The Sports Authority banner. This means Dicks can stop the use of Sports Authority branding in marketing.
• Mile High Stadium Naming Rights - Naming rights for the Denver Broncos' home have not hit the auction block yet. The owner of the stadium, The Metroplitan Football Stadium District, is arguing naming rights cannot be sold without its permission. Several marijuana companies have made offers for naming rights.
• Inventory - Most of The Sports Authority's inventory will be sold by liquidators. Names include TIger Capital Group, Hilco Global and Grodon Brothers.

The big winner with all of The Sports Authority locations closing is Dicks Sporting Goods; shares are up 17 percent in 2016 compared to a 0.2 percent drop in the S&P 500. The Sports Authority filed for bankruptcy in March.