GoPro Details New Developer Program To 'Enable What Comes Next'

after Thursday's market close its new 'GoPro Developer Program' to support companies that want to create a "seamless user experience" between their products and GoPro's products. GoPro's announcement was made at a private event and confirmed in a press release. The company noted that it has been working with a broad spectrum of developers on its initiatives. The company added that more than 100 developers are on board and one such company is Fisher-Price that will offer a child-friendly camera housing. The new program enables developers to create mobile apps that connect with GoPro cameras. Other features include the ability to create devices that connect physically with a GoPro camera or wirelessly. "Over the last few years we've been excited by the creativity and enthusiasm other brands have demonstrated when integrating GoPro into their own solutions," said Nick Woodman, CEO and founder of GoPro. "The GoPro Developer Program is a way for us to celebrate the innovative work of our developer community and more importantly, help enable what comes next. We're grateful to benefit from the collective genius of the participating developers and we're excited to now officially support their efforts with our developer toolkits." Shares of GoPro were trading lower by more than 1 percent Friday morning.