Digital commerce firm Slice Intelligence recently revealed that Under Armour Inc UA’s Stephen Curry basketball shoes saw their sales increase by 170 percent over the past six months compared to the previous six months.
"Under Armour's first major NBA endorsed player shoe line is still below Nike's lineup, but, like Steph himself, is getting increasingly popular," the report stated. The Curry brand is now the fourth-most popular NBA player-endorsed shoe, only trailing Nike Inc NKE’s Air Jordan, Kobe Bryant and LeBron James models.
According to the report, Currys were most popular in California, home state of Curry’s Golden State Warriors, which are playing a decisive match against Memphis on Wednesday evening. The team is one victory away from breaking the NBA record for the most wins in a regular season; the record of 72 wins (1995-96 season) is currently held by the Chicago Bulls.
Shares of Under Armour rose 3.74 percent on Wednesday trading.
Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.
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