comScore Highlights Benefits Of Expanded Partnership With Dish Network

COMSCORE, Inc. SCOR announced on Friday an expansion of its partnership with DISH Network Corp DISH to renew the integration of Dish's TV viewing information with comScore's measurement service.

As part of the agreement, comScore will continue providing Dish with an internal system that will allow for improved programming, marketing and advertising decisions. The relationship between the two companies spans nearly 10 years.

"DISH is a major partner that helped us change the measurement landscape by allowing massive and passive television measurement across a national footprint," said comScore's Chief Executive Officer, Serge Matta. "With our renewed partnership, advertisers can continue to get credible measurement, while creating ways to further increase the effectiveness and efficiency of advertising campaigns."

Shares of Comscore were trading down about 1 percent.