Rentrak Signs Agreement with Waterman Broadcasting

Rentrak

, the leader in precisely measuring movies and TV everywhere, announced today it has signed a long-term TV measurement agreement with Waterman Broadcasting in Fort Myers, Fla. Under the agreement, WBBH-TV (NBC) and WZVN-TV (ABC) will utilize Rentrak's daily demographic and household ratings, as well as Rentrak's political Advanced Demographics, as selling currencies for the upcoming election. "We have been watching Rentrak's growth and acceptance in the marketplace over the years and feel the time is right for Waterman Broadcasting to adopt Rentrak's measurement currency," said Waterman Broadcasting's Executive Vice President and General Manager Steve Pontius. "Rentrak's stable daily demographics and advanced political ratings give us the powerful tools we need to provide our advertisers with the best and most relevant audience information available every day of the year." "We are very excited to begin our partnership with Waterman Broadcasting and welcome them to the Rentrak family of clients," said Rentrak Executive Vice President of Local Television Steve Walsh. "With Waterman Broadcasting, Rentrak now has local television station clients in every Florida market."