Bon-Ton Stores Announces Extension of Private Label Credit Card Agreement With Alliance Data's Card Services Business

The Bon-Ton Stores, Inc.

today announced it has extended its private label credit card program agreement with Alliance Data Systems Corporation's

Ohio-based card services business, a premier provider of branded private label, co-brand, and commercial credit programs. The agreement provides that the original term is extended three years to July 2022. "We are very pleased to extend our relationship with Alliance Data, an industry leader in the private label credit card business. Their partnership has greatly assisted us in building our customer base and growing customer loyalty, and we look forward to continued growth through our collaboration," said Kathryn Bufano, president and chief executive officer of The Bon-Ton Stores, Inc. The Bon-Ton Your Rewards Credit Card program has experienced significant growth in recent years, and the new agreement allows for further investment in the marketing and promotion of the loyalty-driven credit card program. Customers in the program are rewarded with exclusive discounts based on use of their Your Rewards Credit Card at all Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman, Herberger's and Younkers department stores. In addition, customers have the opportunity to double rewards, get free shipping and birthday offers, and gain special access to events. Bon-Ton uses Alliance Data's advanced suite of digital and mobile solutions to create an engaging, compelling cardmember experience, allowing customers to manage their account and pay with a digital credit card from the convenience of their smartphone. In addition, Alliance Data's Conversant and Epsilon businesses already partner extensively with Bon-Ton, further driving growth through data-driven loyalty and marketing. "We are pleased to further our relationship with a like-minded partner such as Bon-Ton and to have the opportunity to continue to grow this successful program," said Melisa Miller, president of Alliance Data's card services business. "This extension is a testament to the strong partnership we've built together, and we look forward to working with Bon-Ton to welcome more customers to the brand and driving top-line sales."