Demandware Partners with Twitter to Deliver Buy Now Capability to Retailers

Demandware®, Inc.

, the industry-leading provider of enterprise cloud commerce solutions, today announced that it has partnered with Twitter to provide ‘Buy Now' capabilities to Demandware clients. By enabling commerce within Twitter, Demandware continues to be at the forefront of providing retailers and brand owners with unified commerce capabilities, helping to shorten the customer's journey from discovery to purchase. Twitter is one of the world's largest social networks with more than 73 million users in the United States and 316 million monthly active users worldwide. Twitter provides an enormous opportunity for retailers and brand owners to drive shopping transactions directly on the Twitter platform. One of the first Demandware clients to enable the Twitter ‘Buy Now' button is PacSun, a leading action sports and lifestyle specialty retailer. "Our customers live on Twitter, so giving them an easy way to buy products that they discover in their Twitter feeds, without leaving the app, is a no-brainer," said PacSun CEO Gary Schoenfeld. "Social commerce is a key part of our overarching strategy, and Demandware has made it easy for us to integrate the Twitter Buy Now feature with our existing ecommerce order processing system." The democratized retail environment has placed enormous pressure on retailers and brand owners to enable customers to buy when, how and where they want, with ease and a consistent experience. Social media is the next frontier of this democratization – an increasingly mobile and social customer presents a new challenge, and a great opportunity, for retailers and brand owners to extend the buying experience for impulse purchases during social interactions. "Bringing commerce to customers however they want to shop is at the heart of the unified commerce strategies that retailers need to embrace to thrive," said Tom Ebling, chief executive officer at Demandware. "This exciting partnership with Twitter streamlines another purchasing process, removing steps and barriers to drive higher conversion. I'm thrilled that Demandware is now enabling commerce opportunities for our clients on yet another social platform ready-made for retailer promotions." Leveraging the Demandware Commerce Cloud open commerce APIs and configurable product feeds, the integration extends commerce functionality from Demandware's scalable and secure commerce platform to a Tweet, enabling consumers to buy directly from a Tweet. And because Demandware delivers its clients a single code base, the pre-built integration has proven compatibility. The new ‘Buy Now' button functionality will be available on iOS, Android and desktop Web browsing in the US.