Curalate and eBay Enterprise Affiliate Network Partner to Help Publishers Drive Revenue from Images

Curalate, a leading visual commerce platform, and eBay Enterprise, a foremost global provider of commerce and marketing solutions, are partnering to give publishers the ability to drive traffic and revenue from images sourced from Instagram. The partnership offers Curalate Like2Buy to more than one hundred thousand publishers in the eBay Enterprise Affiliate Network, allowing them to use imagery to better engage their audiences, drive traffic to advertisers, and ultimately create an entirely new commerce source. "Our global partnership with eBay Enterprise is enabling publishers of all sizes to capture revenue from images," said Apu Gupta, CEO of Curalate. "We are excited to provide new avenues for publishers to connect content to commerce with a solution that is simple, easy to deploy at scale and delivers results. In fact, one publisher working with Like2Buy found that not only do 60 percent of visitors click through to a relevant piece of content, but those users are also more engaged and spend 37 percent more time on the site than the publisher's average mobile visitor." Curalate Like2Buy helps publishers in the eBay Enterprise Affiliate Network to drive consumers from pictures to purchases in the most efficient way possible. As bloggers increasingly communicate with images, Like2Buy enables publishers to monetize the products contained within their pictures. For consumers, it's now easier than ever to discover and buy new products curated visually by bloggers and publishers. "There is a huge opportunity for publishers to remove barriers from the buying experience, especially for mobile. According to comScore, although nearly 60 percent of digital shopping time happens on mobile devices, only 15 percent of total e-commerce spending is driven by smartphones and tablets," said Michael Jones, head of affiliate, eBay Enterprise.[1] "Through our integration with Curalate, we are delivering on our promise to help our publishers and advertisers expand their reach and spur more transactions via mobile and through multi-channel applications."