Live Nation, National Australia Bank Announce Major Australian Partnership

Live Nation Australia, a Live Nation Entertainment, Inc.

company, is pleased to announce an official partnership with the National Australia Bank (NAB), one of Australia's largest financial institutions. The new multi-year association will provide customers of the NAB Group, including its Wealth Management Division, MLC with an exciting suite of Live Nation benefits, including exclusive access to concert ticketing, VIP packages, 'Money Can't Buy' experiences and specialised content.  The partnership positions NAB as an official brand partner of Live Nation Australia and offers NAB nationwide category exclusivity across the financial services sector. MLC is also named as a superannuation partner. Michael Coppel, president and CEO of Live Nation Australia and New Zealand, said: "Live Nation continues to offer brands an innovative sponsorship property to develop a deeper level of customer and staff engagement. Being able to tailor our benefits to suit an organisation the size of NAB has validated the scale we can provide. We have admired their long-term partnerships with the likes of the AFL and how they have developed over time to include various grass roots programs that have assisted the league to grow and broaden its reach." NAB Acting Chief Marketing Officer