Neonode to Showcase zForce(R)DRIVE(TM) at the 66th Frankfurt Motor Show IAA

Neonode Inc.

, will in cooperation with Autoliv Inc.

 (SSE:ALIVsdb), the worldwide leader in automotive safety systems, showcase the innovative zForce® DRIVE™ MultiSensing® steering wheel at the 66th Frankfurt Motor Show IAA. zForce DRIVE steering wheel is already in testing with a number of large automotive OEMs. The gesture and touch enabled steering wheel focuses on safety and usability in the soon to arrive new generation of cars. Using the same taps, and sweep gestures that Neonode invented for mobile devices, a driver can easily control advanced systems in the car in an easy and intuitive way, with the hands safely positioned on the steering wheel and the eyes focused on the road. Controls will always appear at the driver's fingertips, regardless of where the hands are positioned on the steering wheel. The innovative HMI limits the number of gestures, making the systems as easy to learn to operate as a regular computer mouse. The system enables the new generation of connected car to offer the driver an unsurpassed, customizable, driving experience – with minimal driver distraction. The