Real Madrid to Launch Online Shop on Alibaba's T-Mall

Real Madrid unveiled a new agreement with the Alibaba Group

, launching the Real Madrid official online shop on their Tmall platform in China. "We are further deepening our relationship with this country with this deal with the Alibaba group, the absolute world-leader in e-commerce. This agreement with allow us to launch Real Madrid's official online shop in China to more than 600 million Chinese consumers", declared President Florentino Perez. "The new Real Madrid sales portal will operate here in China, on Tmall, a great platform created by this giant of e-commerce. My most profound thanks to all those involved". "It is a great pride to unite our brands to bring the passion for Real Madrid to a country like China, one which we admire so much. It is the beginning of a grand new challenge which should help us continue being the best club in the world in an increasingly difficult and competitive environment". My first words are of profound thanks for the affection the Chinese people have once again shown us. This return has felt like a homecoming and that's how it's felt every time that Real Madrid has visited this wonderful country. I said in previous visits that Real Madrid has arrived in China to stay and we want to be here forever. That's what has happened". Passion "The fans identify with our club and we are the club with the most fans here in China. Real Madrid is a legend for what they have done on the pitch as much as for the values they have instilled in generation after generation; values such as strength, respect, solidarity etc...A year ago we saw the passion that our fans lived when we won the Décima and for our club our fans in China are extremely important. That is why our manager Rafa Benítez and our players work and play with intensity". Proud of the partnership During the event, at which the entire squad was present, Jeff Zhang, president of Alibaba Group´s China Retail Markeplaces, also spoke: "Real Madrid is one of the most valued brands in the world and we are the biggest online sales platform in the world. We are very proud of this partnership and we hope that all customers have a unique shopping experience on Tmall."