Martha Stewart Living has Multiple Bidders, NY Post Says

Martha Stewart Living Omnimedia, Inc. MSO has five bidders, according to the New York Post. Martha Stewart Living was in the process of being sold to Sequential Brands Group Inc SQBG for $353 million, a story that Sequential's CEO, Yehuda Shmidman, leaked. However, with that news out before it was finalized, Martha Stewart negotiated the opportunity to solicit higher bids for 30 days.

Now, according to the NY Post, Meredith Corporation MDP and Iconix Brand Group Inc ICON are among potential new suitors.

The Post also reported that it was the headline that accompanied the Sequential leak that "miffed" Stewart. That headline was: "Martha Stewart's New Boss: Yehuda Shmidman."

Martha Stewart Living is currently trading at $6.37, up 3.4 percent on the session. The stock is below its initial spike higher from when the Sequential news broke – which put shares up at $7 apiece. Year to date, the stock gained 47.8 percent and trades at its highest level since 2009.