Report: 10% Of Small, Local Businesses Have Purchased Twitter Ads

According to

small and medium sized businesses may finally be "warming up" to social media based ads. Adweek commented on a BIA/Kelsey survey that stated 9.5 percent of local companies have bought a

ad in the past, while 18.3 percent of those survived said they are active on the social media platform for marketing. Companies included in the survey were locally focused organizations based in the U.S. with 10 to 99 employees. The survey also showed that the average total advertising budget for all media channels was $35,693, with 21.4 percent of that being directed towards Twitter and other social media platforms such as

. The future spending habits also paint a bullish picture for the social media companies looking to improve their take of ad budgets. Sixty-one percent of those surveyed said that buying social media advertising over the next 12 months is either an "extremely high priority" (13 percent), a "very high priority" (20 percent) or a "moderately high priority" (28 percent). Companies dedicating higher portions of their ad spend budget towards online channels shouldn't come as a surprise. BIA/Kelsey