MeetMe Reports Upgrades on Mobile Web Experience

MeetMe, Inc.

, the public market leader for social discovery, has begun a limited rollout of a major upgrade to its mobile web product, which brings that experience closer to the level of its highly rated native mobile applications. MeetMe's previous mobile web product had been a barebones version of the service, without many of the enhancements that helped MeetMe to reach in January a new milestone of over one million average mobile daily active users. MeetMe plans to roll out the new, more feature-rich mobile website over the next several weeks. "We believe the new mobile web experience is a dramatic improvement — both for the roughly 50,000 daily active users on that platform and for potential new users," said Geoff Cook, CEO of MeetMe. "Early stats look promising, and we expect this update to lift both engagement and revenue on the mobile web platform."