QuinStreet Announces Acquisition of VEMM LLC in Brazil

QuinStreet Inc.

, the leader in vertical marketing and media online, today announced the acquisition of Vemm LLC, its first financial services acquisition in Brazil. QuinStreet has already been operating in the country and has established a leadership position in the Education market. The Vemm acquisition expands that leadership into the Financial Services vertical, where Vemm is already positioned as a provider of high-quality leads and clicks. Vemm LLC is a Brazil-based online lead generation company created in 2012 by Simon Birrell and Eli Zelkha. Drawing on experience in the US and European markets, Vemm has built a proprietary technology to source and evaluate leads and traffic, and has grown rapidly to serve some of the key players in auto, life and health insurance, as well as other personal finance markets in Brazil. QuinStreet has been a pioneer of performance marketing in the US since 1999 and entered the Brazilian market in 2012. "We have applied QuinStreet's leading technology products and added call center services, adapting to the Brazilian market. Those capabilities, coupled with world class expertise and analytical support are helping Marketing executives increase and get the most out of their online marketing spend," said Pedro Yue, Vice President and General Manager for QuinStreet Brazil. QuinStreet currently serves the largest companies in Higher Education in Brazil. "Brazil is a big and important market, and we are excited about the exponential growth we are already seeing in Education," remarked Doug Valenti, QuinStreet CEO. "The Vemm platform and team are excellent additions to our portfolio there, and they will allow us to provide the same excellence of service in personal finance markets," said Pedro Yue. Simon Birrell, founder and CEO of Vemm, commented that "QuinStreet has great properties, experience and technology in an area that is complementary to us. The sale of Vemm allows us to contribute our own websites, proprietary platforms and machine learning technology to what will now be a Brazilian lead generation powerhouse," he said. "QuinStreet's interest in Vemm is a vindication of our hard work in developing the Brazilian lead market," added Eli Zelkha, Vemm co-founder.