Familiar with JD.Com Inc (ADR) JD?
JD.com is the second-largest e-commerce company in China, only trailing –- from far behind -- Alibaba Group Holding Ltd BABA.
The Brewing Battle
On Wednesday, JD.com launched a new cross-border online sales platform, JD Worldwide, which allows Chinese users to acquire imported goods, even from companies with no presence in China. The company intends to take on Alibaba’s Tmall Global, which offers a similar service.
According to a Reuters article, “overseas suppliers will provide more than 1,200 brands,” including Nike Inc NKE, Starbucks Corporation SBUX and Ocean Spray Cranberries Inc, among other U.S., Australian, French, German, Japanese, South Korean, New Zealander and U.K. brands.
Leo Li, who is in charge of JD Worldwide, told Reuters in an e-mail that “using China's e-commerce free trade zones and the firm's own logistics network, JD.com can ‘offer international brands a direct channel to Chinese consumers with preferential tax rates to make prices highly competitive.'"
The new JD Worldwide service also brings a partnership with eBay Inc EBAY.
A section in JD’s site, “Best of eBay Deals,” will allow users to purchase select goods directly from –- some -- U.S. eBay sellers.
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