A couple of weeks ago, Twitter Inc TWTR started testing a new kind of app ads on a small group of users. Now, taking another step towards monetization, the company is adding promoted tweets to some users’ profile pages on both web and mobile versions. However, for now, verified profiles will not include these ads.
New Ads, New Focus
The promoted tweets will appear on users’ profiles, but they will be separated from traditional tweets by breaks and a “Suggested by Twitter” label.
Related Link: Why This Analyst Sees Twiter "Going Lower"
A Re/code Re/code Responds
"Given Twitter’s new partnership with Google, these kinds of fly-by users may be more common going forward. The partnership means tweets will appear more prominently in search results, and, in theory, more people who aren’t logged into Twitter will soon be visiting the site.”
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