Loading...
Loading...
Coming off a successful test of
drone broadcast technology at the Indianapolis Monster Energy Supercross race
earlier this month, FOX Sports steps into the rapidly evolving world of
virtual reality with NextVR, a technology company that captures and delivers
live and on-demand virtual reality experiences.
The VR test, believed to be the first of its kind at a NASCAR event, was set
up at Auto Club Speedway in Fontana, Calif., with NextVR's patented encoding
technology enabling the live streaming of the race in virtual reality.
NextVR's software application, embedded in a mobile phone that is then
connected to a Samsung Gear VR headset, enables viewers to experience the
event as if they were there. The footage was streamed to FOX Sports Executives
and Producers in the FOX Sports at-track television compound. Working through
both Saturday's NASCAR XFINITY Series race and Sunday's NASCAR Sprint Cup
Series race, two cameras captured 180-degree and 360-degree views from
positions never before enjoyed by most NASCAR fans -- one on pit road and the
other in between the track and the pits.
"NextVR has spent the last six years perfecting their VR technology, which
made them the logical first choice for FOX Sports to partner with for this
test," said Mike Davies, FOX Sports SVP Field Operations. "NextVR currently is
one of the only companies with the ability to transmit live in VR, and their
technology is built on a broadcast platform, making it infinitely scalable."
NextVR's patented broadcast-quality technology currently is the only virtual
reality platform system capable of transmitting long-form live VR content.
NextVR has tested and proven its live platform with the NHL and NBA. They have
also filmed recorded VR experiences for the rock band Coldplay and others.
"Live transmission is really the killer app for virtual reality – enabling
viewers to witness sporting events as they happen, live in VR and from
locations beyond a front row seat," said DJ Roller, Co-Founder of NextVR. "We
could not be happier to work with FOX Sports to bring virtual reality to
NASCAR fans and all of their viewers around the world."
For more information about NextVR, please visit www.NextVR.com.
Loading...
Loading...
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
Posted In: NewsPress Releases
Benzinga simplifies the market for smarter investing
Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.
Join Now: Free!
Already a member?Sign in