Not All European Firms Are Profiting From A Weaker Euro

US multinationals have been struggling under the weight of a strong dollar recently as European exporters enjoy the benefits of a devalued currency. More competitive products as well as higher profits for sales in US dollars have given Europe a leg up in the global market. However, not all of the bloc's firms are cheering the weaker euro; some say it's only a matter of time before their margins begin to decrease.

Discount fashion retailers who purchase the majority of their inventory from China using US dollars are facing a difficult decision— reduce margins or pass the rising cost of supplies on to their consumers. Companies like

and

, the parent company of

, purchase

of their inventory from Asia in US dollars. Now, investors wonder if the stores' loyal following will continue if the rising costs are passed onto customers.

like

have also felt a negative impact from the euro's losses. Although airlines have been benefiting from significantly lower oil prices, European companies that have to pay dollars for the commodity are suffering as most of their cost savings are canceled out due to currency fluctuations.

European companies who were planning to expand into North America are also hurting from the euro's sharp decline. German chemical giant

is looking to build a methane-to-propane complex in Texas in what the company says is its

ever. The plans are set to be reviewed in 2016, but currency issues could make expansion much more costly.