Zulily Inc ZU stock bounced up Wednesday, after it was mentioned by CEO Marck Zuckerberg at Facebook Inc FB's developers conference that it would be one of Facebook's partners for an upcoming business communications project.
Zulily, a Seattle-based Web retailer of women's apparel, is among two initial Facebook partners in a plan to provide business customers a personalized service via Facebook Messenger, according to multiple reports from the conference.
Facebook's other initial partner in the effort is privately held Los Angeles start-up Everlane, also a Web-only apparel retailer. Moreover, earlier this week Facebook launched a payments function for its messaging service.
Zulily shares are down around 43 percent year-to-date. The company has suffered in part due to delayed shipping times. Recently, while speaking to the Wall Street Journal, the company said it plans to place a new emphasis on building up its inventory.
Shares of Zulily, which traded as high as $13.86 on Wednesday, closed up $0.09 (0.7 percent) at $13.11.
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