Amazon Opens Store on Alibaba for Chinese Customers

opened a store on

Tmall.com in order to reach Chinese consumers. According to a

, Amazon.com is selling "imported food, shoes, toys and kitchenware."

The move comes as Amazon.com attempts to gain more foothold in the world's second-largest economy. Just yesterday,

that Amazon should take a stake in

to gain traction in China. Amazon is seemingly taking a different route.

Amazon is indicated down 0.1 percent in the premarket. The stock has gained 25 percent this year following a blockbuster Q4 earnings report. Alibaba has taken a different route. The stock is down 0.8 percent today and lower by 17 percent this year.