Twitter Launches Video Embedding Feature

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Twitter Inc TWTR
launched a new product that allows users to embed Twitter-hosted videos on a different website. Twitter hopes the product will keep more traffic on its site, engaging users and adding to its monthly active user (MAU) metric. This puts Twitter in direct competition with
Facebook Inc FB
and
Google Inc's GOOG
YouTube.

The product includes the original Tweet, playback controls, and branded screen. It will also allow the viewer to follow the poster's Twitter account directly from that site.

Twitter is trading flat in the premarket above $48 per share. Year-to-date, Twitter has gained 34 percent.
Posted In: Tech
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