Dailymotion Enters Strategic Video Advertising Partnership With TubeMogul

Today, TubeMogul

, a leading enterprise software company for digital branding, and Dailymotion, one of the biggest video platforms in the world with 3bn videos viewed per month*, announced a strategic partnership that allows advertisers purchase Dailymotion's in-stream inventory and leverage the platform's proprietary first-party audience segments through TubeMogul's software. TubeMogul is the first buy-side platform to gain access to Dailymotion's extensive socio-demographic, behavioral and interest-based audience segments created in partnership with Krux. Following an integration with the recently launched Dailymotion Exchange (DMX), TubeMogul clients can now use Dailymotion's first-party audience data to target video advertising to more than 250 million unique viewers per month* in over 180 counties. The segments can be applied across both open-exchange inventory as well as direct deals with publishers. "We've enjoyed a long-standing and successful relationship with Dailymotion and we're excited to offer advertisers not only the extensive global reach that DMX provides, but also empower them to reach their audience across screens," said Keith Eadie, TubeMogul's Chief Marketing Officer. "TubeMogul's unwavering commitment to advertisers and best-of-breed software platform make them a privileged partner for Dailymotion Exchange," said Damien Pigasse, Chief Revenue Officer at Dailymotion. "Today we are very pleased to extend our existing collaboration and help revolutionize brand advertising with new opportunities enabled by audience data". *Adobe Site Catalyst, 2014, personal computer, mobile and tablet devices