Immersion Announces New License Agreement with MEIZU for TouchSense Tactile Feedback Technology

Immersion Corporation

, the leading developer and licensor of touch feedback technology, today announced that it has entered into a new license agreement with MEIZU Technology Co. Ltd., a leading manufacturer of mobile devices in China. Featured in the recently launched MEIZU MX4 mobile phone, Immersion's TS3000 software, part of Immersion's TouchSense® haptic technology solutions, creates intuitive and innovative user experiences on mobile devices by adding the sense of touch using dynamic tactile feedback in the user interface and within applications. “MEIZU is continuing to energize the market with new innovations,” said Mr. Howard (Hongming) Li, GM of Immersion Greater China business. “Immersion's technology offers a unique way to enhance the mobile experience. We are honored to be working with MEIZU to offer them technology that complements the innovative design of their devices and delights their customers.” In the MX4, MEIZU has incorporated distinctive tactile effects within the unlock screen, while typing and screen scrolling, and throughout other features of the mobile device. “MEIZU's MX4 phone offers innovative technology, quality device features and great user interactivity. We are excited to have haptic technology as a feature in our newest mobile phone. Immersion's TouchSense technology increases usability and enhances the user's experience of the device,” said Mr. Liang Dongming, CTO of MEIZU. In the highly competitive mobile device market, TouchSense technology provides OEMs with a unique way of differentiating its offerings through touch confirmation, a greater sense of realism, and rich communications capabilities. Immersion supports its customers with comprehensive solutions that include haptic software, access to Immersion's experts for custom designed tactile user experiences, tools, and resources for technology integration and use. Immersion's TS3000 software product is designed to precisely control the device motor to create high-quality, power-efficient tactile feedback in mobile devices. For more information on TouchSense visit http://www.immersion.com/products/touchsense-tactile-feedback/.