Shares Of GoPro Tick Higher Following Agreement With National Hockey League

announced on Friday its first major professional sports league agreement. As part of the new deal, the National Hockey League will use GoPro equipment to “deliver hockey fans never-before-seen perspectives of the game and the talents of the top players in high-definition video content during national and regional game broadcasts and across the digital and social media platforms of the NHLPA, NHL and GoPro.” The agreement kicks in as early as the NHL All-Star Weekend, which will be held January 23 through 25 in Columbus, Ohio. GoPro cameras will be worn by players and will result in real-time HD content and multiple angles and views. "This partnership marks a significant first step for GoPro into team sports, made possible because of NHL and NHLPA's progressive thinking," said Todd Ballard, Senior Director of Lifestyle Marketing at GoPro. "Together we will push the boundaries of video content production in hockey and provide fans of the sport with unique, immersive perspectives of the game that they've never seen before, from players and officials to in-goal and rink side." Game broadcasts will use the video content to provide “deeper layers of storytelling and to showcase the skating, stickhandling, goal scoring and net minding skills of some of the biggest names in the NHL.”