Whiskey To Get Frisky In The Coming Years

A study by the International Wine and Spirit Research for Vinexpo showed that consumer preferences are changing as the popularity of speciality cocktails rises around the world.

The study examined consumption trends for both wine and spirits from 2013 through 2016 and found that whiskey will be a trend worth watching.

Brown Is Better

Over the next two years, white spirits are likely to remain the drink of choice among alcohol consumers around the world, but their popularity is expected to slow or weaken as the public’s preference for brown spirits grows.

While whiskey and bourbon are both relatively small markets, the study saw consumption of the dark spirits increasing by 12.22 percent by the end of 2016. Many attribute this growth to a recent push by distilleries to offer customers innovative offerings like select batches. 

France, already a top wine producer, is looking to get in on the action. French firms have begun to coordinate with Scottish distilleries to create their own version of blended whiskey.

Diva, a company specializing in wine, launched a new whiskey line last week called Pickwick; a trend that could spread as the drink gains momentum.

U.S. Hits The Booze

The study also showed that U.S. consumers will continue their taste for wine; the nation is seen maintaining its position as a leading consumer ahead of France.

Related Link: Obama Says Marijuana Legislation Will Be Left To State Governments

By 2016, the study sees U.S. wine consumption rising by at least 12.6 percent, while French consumption is seen declining. Across the globe, wine consumption is expected to rise 5.3 percent by 2016.

While Constellation Brands STZ has a vested interest in the wine industry, most investors shy away from investing solely in wine as there is little brand recognition when it comes to consumers’ wine buying habits.

Posted In: NewsTop StoriesMarkets
Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.

Join Now: Free!

Loading...