Shoppers Reported An Average Savings Of $29.22/Purchase When Using RetailMeNot From Thanksgiving To Cyber Monday.

RetailMeNot, Inc.

, the world's largest marketplace for digital offers, announced today that record traffic and offer click activity on RetailMeNot.com and its mobile website in the United States led to more consumers than ever saving money while holiday shopping. Cyber Monday, by visits volume, continued to be the busiest day of the year for RetailMeNot. Black Friday came in at a close second. Interestingly, RetailMeNot saw the most year-over-year traffic growth on Small Business Saturday, showing that national retailers are also big players on that day. "Robust activity from shoppers on RetailMeNot during this holiday period validates our research1, which shows that more than 80 percent of consumers are motivated to make a purchase when retailers provide them with compelling promotional offers," said Cotter Cunningham, the CEO and founder of RetailMeNot, Inc. "The holiday period continues to be a catalyst for our company's growth as we evolve into a true multi-channel marketing solution for retailers and brands that operate online and in-store. Our websites and mobile apps continue to help our retail and brand partners drive brand awareness, traffic and ultimately sales. Most importantly, shoppers have been the biggest holiday winners as they get the opportunity to save more money when they shop with RetailMeNot." The RetailMeNot App Hits #1 Consistent with other research2 citing the growing importance of the mobile channel to consumers and retailers from Thanksgiving through Cyber Monday in 2014, the RetailMeNot app ranked as the #1 free lifestyle app on iTunes and was a top shopping app in the Google Play Store. Top Offer Categories Clothing retailers continued to lead offer clicks among all retail category offers on RetailMeNot from Thanksgiving to Cyber Monday in 2014. The top five categories included: Clothing Home & Garden Electronics Bath & Beauty Kids & Toys Average Reported Savings3 Shoppers reported an average savings of $29.22 per purchase when using RetailMeNot from Thanksgiving to Cyber Monday.