TigerLogic Expands Partnerships With NFL And College Football Teams

TigerLogic Corporation

, a leading provider of solutions that help brands improve fan engagement by unlocking the power of social media data, today announced partnerships with nine football teams across the National Football League (NFL) and collegiate landscape. The teams are using TigerLogic's Postano Platform in a variety of ways to build social visualizations to drive fan engagement and conversations within stadiums and arenas during games. NFL teams that have partnered with TigerLogic include the Arizona Cardinals and Kansas City Chiefs. In addition, college football teams using Postano include: University of Southern California, Virginia Tech, Texas Tech, University of Oregon, Penn State, Arizona State University and University of Virginia. The teams are leveraging the Postano Platform in several ways, including: in-stadium visualizations, social hubs, command centers, hashtag voting, photo mosaic visualizations and shoppable links. "Leveraging Postano's unique platform, Texas Tech Athletics is able to seamlessly aggregate content from multiple social platforms to offer our fans a truly unique experience that cannot be replicated elsewhere," said Andrew Rowdon, assistant athletic director for promotions and engagement at Texas Tech. "Utilizing Postano's technology, we have expanded the reach of our social reach and carry the conversation outside of the stadium, to reach around the world." "Adding user-generated content into the football experience is a vital part of developing excitement and social dialogue among fans," said Justin Garrity, President of TigerLogic. "We are thrilled that multiple teams across the NFL and colleges are utilizing Postano within stadiums and arenas to display authentic social content from fans, whether they are watching the game at home or are participating in the stands."