UPDATE: eFuture, Retail Pro International Expand Strategic Partnership

eFuture Information Technology Inc.

(the "Company" or "eFuture"), a leading provider of software and mobile social shopping network services in the China retail industry, and Retail Pro International ("RPI"), an international leader in specialty retail management software, today announced that they entered into a strategic partnership to provide comprehensive technical support and local services for the expansion of the global brand specialty stores in Greater China, which is expected to mutually benefit both companies. RPI's global retail management software solutions are deployed to more than 52,000 retail stores in 87 countries, including famous international brands such as LVMH, Hermès, Valentino, Christian Dior, Estée Lauder, Calvin Klein, Reebok, Puma and Ecco. "Our alliance with RPI will create new opportunities for strategic cooperation and marketing synergy, which will greatly assist eFuture in its transition from a pure software provider to a software and mobile internet business enabler driven by myStore. The integration of our complementary resources and core competencies will allow us to provide better solutions and local services to the rapidly expanding specialty stores market in Greater China," Mr. Adam Yan, the chairman and CEO of eFuture, commented. "Nearly ten years ago, the expansion of our global brand customers into fast-growing markets brought Retail Pro® to China. Today, with the continued growth of international brands, and the keen interest of the domestic retailers in world-class software solutions offered by RPI, we are ready to take it to the next level," stated Kerry Lemos, CEO of RPI. "Our partnership with eFuture will serve as a nexus for advancing rapidly evolving retail in China. Together, we will support the ambitious brands ready for next-generation retail management solutions." "As a result of the increasing popularity of smartphones and tablets, brick-and-mortar retailers, especially brand specialty stores, are experiencing greater advantages than pure e-commerce competitors by providing consistent omni-channel consumer experiences across the stores, on-line, through social media and mobile devices. Since consumers focus on brands, as opposed to communication and sales channels, they enjoy examining products at a brick-and-mortar store, exchanging recommendations through social media with friends, and then buying products anytime, anywhere via mobile devices or on-line. These significant changes in consumer behavior provide a new market opportunity for the retailers and specialty brand companies, which is synergistic with myStore's mission - to better connect consumers and the retail stores, while helping retailers to complete the transition from single channel to omni channels," Adam added.