IBM Analytics Reports Initial Thanksgiving Online Sales

IBM Analytics issued Thanksgiving Day numbers for online sales, according to Bloomberg.

According to the report, online sales were up 14.3 percent compared to 2013.

The average online order value was $125.25 with mobile sales accounting for 32.3 percent of online sales.

Smartphones accounted for 14.4 percent of sales and tablets came in at 17.9 percent of online sales.

Overall, smartphones accounted for 36.4 percent of online traffic Thanksgiving Day with tablets at 15.4 percent.