YouTube Viewers Are Increasingly Mobile

YouTube CEO Susan Wojcick, during the first night of Code/Mobile event, said that about 50 percent of YouTube views are now coming from a mobile phone or tablet, an increase from the 40 percent from the last time YouTube commented. This highlights the ever-growing importance of a mobile presence in the marketplace. She also said that the site is growing 50 percent each year in terms of watch time. Ms. Wojcick went on to say “Mobile is super important. I think it's important for every business right now.” Besides growth, she also talked about exploring new subscription services, with an ad-free service being one option. ”YouTube right now is ad-supported, which is great because it has enabled us to scale to a billion users; but there's going to be a point where people don't want to see the ads.” Google, which owns YouTube, has been exploring the launch of an ad-free service for some time. It is estimated that YouTube accounts for roughly 9.7 percent of Google's overall revenue. Shares of GOOG are trading up .42 percent at 542.20 in pre-market trading.