Cooper Tire Introduces New Discoverer SRX Luxury Sport Utility Tire

In its centennial year, Cooper continues to deliver exceptional all-season tire performance through a blend of innovative technology and advanced engineering. The latest example is Cooper's Discoverer SRX, a new premium sport utility and crossover vehicle tire designed to provide dependable all-season highway traction, superior handling, and a quiet, comfortable ride for a wide range of CUVs and SUVs. The Discoverer SRX features Cooper's innovative Wear Square™. First introduced on the company's CS5 Touring tire, the Wear Square is exclusive to Cooper and features a visual indicator that is part of the tread design, allowing drivers to quickly assess the approximate tread remaining on their tires. As the tire wears, the Wear Square transitions among five stages, beginning with a full square design on new tires and ending with an exclamation mark when the tread reaches 2/32s of an inch, the minimum tread depth permitted in most states. Located at six points of reference around the inside and outside of the tire, the Wear Square can also signal uneven tire wear and possible wheel alignment issues. Together with visual inspections and proper maintenance, the Wear Square will provide consumers more confidence on the road. The SRX also boasts a new generation silica tread compound, with increased road-gripping performance and reduced rolling resistance. This new tread compound, combined with patented Stabiledge™ technology and specially developed 3D Micro-Gauge sipes, delivers more road surface grip for increased traction in wet weather conditions and light snow, resulting in superior handling and improved stopping distances. Boosting snow-on-snow traction, this tire's new winter-edge feature creates a snow grip tread area to help drivers conquer the winter elements. Collectively, these elements complement each other to ensure a smooth and confident ride for everyday road trips. In addition to Cooper's premium 65,000-mile treadwear protection warranty, the Discoverer SRX is also backed by a 45-day road test guarantee. This all-season luxury tire is now available at Cooper Tire dealers nationwide in six SUV and CUV sizes, including five sizes new to Cooper's SUV highway product line-up and the sixth being the most popular size in the SUV market today. An additional 30 sizes will be available in early 2015. For more information on the Discoverer SRX, visit www.coopertire.com, and connect with Cooper Tire on www.facebook.com/coopertire and @CooperTire on Twitter and Instagram.