Pandora Launches Free Analytical Tool For Artists And Managers

announced on Wednesday it launched Pandora AMP, a free online service that offers artists and managers a detailed overview of their audience. According to a company

the analytic tool digs through tens of billions of hours of personalized listening and can help artists gain a better perspective of their audience. The company claims that the analytic tool can help artists make critical decisions such as tour routing, single selection, set lists, audience targeting and more. As an example, Pandora AMP can offer an interactive “heat map” showcasing where an artist's music is attracting an audience. ““Musicians have largely had to rely on social media to interface with the general public,” said Tim Westergren, Pandora's founder and former musician. “Not only are their audiences significantly larger on Pandora, the numbers reflect fans who are actively engaging with an artist's music. AMP provides a direct view into who and where these audiences are and what resonates with them.” Shares of Pandora were trading slightly higher by 0.87 percent just before Wednesday's opening bell.