Rocket Fuel Taps Scott Shulman As VP of Agency Relations Group

Rocket Fuel

, a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced Scott Shulman as Vice President of Agency Relations. Scott, who joined Rocket Fuel in 2010, was most recently the Vice President of Strategic Sales at the company and will now lead the Agency Relations team. The newly formed team will work to forge deeper relationships with agency holding companies to drive adoption of programmatic media. Scott Shulman, Rocket Fuel Vice President of Agency Relations (Photo: Business Wire) In his previous position at Rocket Fuel, Scott managed a group of over 25 people on the media team. Under his leadership throughout the last four years, Scott's team accounted for over $130 million in revenue for Rocket Fuel. Prior to joining Rocket Fuel, Scott was the East Coast Agency Relations Manager at ContextWeb (now PulsePoint). Scott also has several valuable years of on-the-ground, in-house agency experience. “We are excited to have Scott at the helm, cultivating partnerships that are mutually beneficial to Rocket Fuel and agencies,” said Mike Racic, Vice President of Category Development at Rocket Fuel. “The formation of the agency relations team will grow our agency-oriented business and add to the current brands that Rocket Fuel are helping by working with major agency holding companies.”