Rentrak Expands Fox Pact To Include Linear TV Ratings Measurements And Single Source Consumer Reporting

 Rentrak

, the leader in granular data solutions for measuring movies, video on demand and linear television, today announced an agreement with the Fox Networks Group (FNG) that expands its existing relationship to include linear TV ratings measurement and single source consumer data reporting. FNG's FOX Broadcasting, FX Networks and National Geographic Channels (US) will access Rentrak's complete TV ratings measurement insights including its advanced demographic to help transform the valuation and monetization of its media inventory.  "As television continues to evolve from linear programming to a premium, platform-agnostic experience, and as we optimize that experience with messaging to highly defined customer segments, we see Rentrak as well positioned to deliver the kind of data insights that will help inform targeted TV advertising strategy," said Audrey Steele, FNG's SVP of Sales Research and Marketing. "Rentrak has been embraced by all the major agency holding companies and it is important to FNG we have the same intelligence that Rentrak provides to the buying community." "We are excited to expand our relationship with FNG. Their vote of confidence in Rentrak's vision of the future landscape of advertising is very rewarding to our company," said Rentrak Chief Executive Officer and Vice Chairman Bill Livek.