Synchrony Financial And REEDS Jewelers To Launch Private Label Credit Card Program

Synchrony Financial

, a premier consumer financial services company with 80 years of retail heritage, has signed a multi-year agreement with REEDS Jewelers, Inc. to provide a private label credit card program for consumer purchases through REEDS 59 retail stores in 13 states and at REEDS.com. The new REEDS Jewelers Card launches March 1, 2015, providing a dedicated line of credit and special financing options for the purchase of diamonds, bridal jewelry, Swiss timepieces, customized family jewelry, and much more. Qualifying REEDS Jewelers cardholders* will also enjoy exclusive offers, special financing and invitations to REEDS Jewelers events. “Jewelry is a very memorable purchase for our customers. REEDS Jewelers is committed to providing customers with exceptional quality, value and payment options to fit their needs,” said Alan M. Zimmer, President and CEO, REEDS Jewelers, Inc. “The new REEDS Jewelers Card program with Synchrony Financial gives our customers a wider range of benefits and reflects the knowledgeable service we strive for across our business.” Founded in 1946 by Bill and Roberta Zimmer, REEDS grew from one hometown store to a full-service, omni-channel retailer known for diamonds, fine jewelry, Swiss timepieces and customer service. The retailer also carries the world's most luxurious brands: David Yurman, Rolex, Roberto Coin, Mikimoto, TAG Heuer, and Pandora to name a few. “REEDS Jewelers has built a successful business based on their philosophy to treat employees, vendors and customers with ‘respect and appreciation,'” said Stephen Roe, vice president and general manager of Sales for Synchrony Financial. “We're pleased to work with their team to extend their promise of quality and service to their cardholder experience.” Financing plays an important role for jewelry shoppers, according to the third annual Major Purchase Consumer Study** commissioned by Synchrony Financial. More than 80 percent of fine jewelry shoppers begin their research online, reviewing product styles as well as promotions and payment options, and spend 45 days on average before making a major jewelry purchase. Further, the findings confirm 75 percent of cardholders always seek promotional financing options when making a jewelry purchase and nearly half would choose not to make a purchase or go elsewhere if retail financing were not available.