G-Technology And Gobbler Form Strategic Alliance To Empower Audio Pros

AES Convention (booth 1240) – HGST, a Western Digital company

, today unveiled a strategic alliance between its G-Technology brand and Gobbler, a cloud collaboration platform for creatives. With a common goal of delivering innovative solutions for creative professionals, G-Technology and Gobbler are solving some of the most challenging issues with creative workflows by developing technology that melds highly reliable local storage with a cutting-edge collaboration platform designed with the pro-audio workflow in mind. By having G-Technology drives paired with the Gobbler platform, audio creatives get the most sophisticated cloud collaboration tools combined with the speed and flexibility of G-Technology's reliable, high-performance external storage solutions. Beginning today, customers who purchase select G-Technology external storage solutions at participating retailers and distributors, including Sweetwater, Hal Leonard and Full Compass, will receive a complimentary one-year Gobbler subscription. "I've been using Gobbler on recent projects including U2 and OneRepublic, and my mind has been blown at the speed and ease of file transfers. I wouldn't trust any other company to handle my collaboration," said OneRepublic Frontman and Producer Ryan Tedder. "The partnership between Gobbler and G-Technology is going to be a game changer." "With our deep history in delivering premium storage solutions for the professional content creation market, we understand digital workflows, and there's a clear need for simple local storage and cloud-based solutions to free up the content creator's time," said Mike Williams, vice president and general manager, HGST Innovative Solutions Group. "Through our relationships with music professionals like Steven Slate and Dave Pensado, it has become apparent that Gobbler is the go-to cloud solution for creative professionals. Together, we're taking an evolutionary approach in delivering world-class storage and online collaboration tools specifically designed to meet the changing needs of the professional audio market." "Our mission is to make products that keep creatives focused on being creative. Our tools foster better communication and dead simple collaboration. We are going to eliminate the need to ever look in the finder for your work. With the launch of Gobbler 2.0 that's what we intend to do," said Chris Kantrowitz, CEO, Gobbler. "With G-Technology, we are providing artists and media creators with simple, yet powerful collaboration tools, which eliminate the pain of working in digital workflows. Working with a storage solutions innovator like HGST has opened our eyes up to the greatest possibilities imaginable." In addition to its strategic alliance with HGST, Gobbler is backed by venture capital firms ff Venture Capital, Anthem Ventures and DFJ Frontier, and a formidable group of music-business investors including Sir Elton John, John Legend, Jared Leto, Lukasz Gottwald (Dr. Luke), and Yoshiki (Lead of X Japan).