Sky-mobi Announces Strategic Partnership With China Telecom

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Sky-mobi Limited ("Sky-mobi" or the "Company")
MOBI
, a leading mobile application platform in China, today announced that the Company, through its controlling subsidiary Mopin Technology Co., Ltd., has entered into a strategic partnership with E Surfing ("Tianyi"), China Telecom's mobile internet services platform. Under the terms of the agreement, Sky-mobi has been designated as an official business partner with China Telecom to provide customized software services at China Telecom's network of physical stores nation-wide. The cooperation spans a wide array of services which include mobile assistant services, product introduction and installation, operational support and data analytics, as well as software tutorials for China Telecom's sales staff. Michael Tao Song, Chairman and Chief Executive Officer of Sky-mobi stated, "Since 2010, we have worked extensively to develop and refine our model of content distribution via telecom operators' physical stores. Building upon our pre-existing strategic partnerships with China Mobile and China Unicom, the additional cooperation with China Telecom will allow Sky-mobi to expand its coverage with China's big three telecom giants' network of physical stores, strengthen its leadership position and accelerate market penetration amongst grassroots users in China. According to our operational statistics, as of June 30, 2014, the distribution network for our services covered 40,000 operator stores. By the end of 2014, we expect to extend our coverage to over 100,000 locations." Mr. Song continued, "Having carefully studied user behavior and consumer characteristics, we view our partnership with China Telecom as another win-win opportunity, in which China Telecom stands to improve its traffic management capabilities and user satisfaction by leveraging our expertise in big data and cloud services, and Sky-mobi will benefit from the expanded monetization opportunities resulting from a significant increase in users and content consumption. Supported by our established strategic partnerships with China's big three telecom operators, as well as our on-going smartphone initiatives, we are very confident in our ability to improve our core business, provide innovative solutions in the industry and achieve solid financial growth going forward."
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